In addition to the cannabis products, the shop will also stock an in-house range of clothing and merchandise and smoking accessories, including Phuncky Feel Tips, reusable glass mouthpieces to be used when smoking rolled joints (an invention of B-Real’s own, sort of like the short, weed equivalent of Audrey Hepburn’s cigarette holder in Breakfast at Tiffany’s).
B-Real was not an early advocate for California’s current legal cannabis policy, arguing in 2016 that Proposition 64 might actually be bad for marijuana users and small businesses like his own, but he’s come around, citing some regulatory updates as the rules have gone into practice. Even as the store opens, as he said in a statement to Civilized, “I still think there are things that need further due diligence to give the small business owner a chance at succeeding before the big businesses start to come to play.”
Nonetheless, he’s making an ambitious bet on cannabis retail. In addition to the Sylmar shop–which will also have space for a studio for his online media project BReal.TV and special events, like Wednesday’s opening party, featuring DJs and live performances–Dr. Greenthumb’s is looking at opening a second location in Cathedral City, outside Palm Springs, in the near future, and a downtown L.A. store a bit further down the line.
“It will be a great experience for the fans and myself,” B-Real says. “But even for the people who don’t know who I am or have no idea who or what ‘Dr. Greenthumb’ is, I know when they came through our doors and pick any strain on the shelf, they will leave with something amazing. That’s what’s important to me. That they have a great experience.”
Dr. Greenthumb’s Dispensary opens with a celebration on Wed., Aug. 15, 8 a.m.-10 p.m., at 12751 Foothill Blvd., Sylmar.
Adorned with his signature purple camo on the toe, the grey suede shoe features a translucent purple outsole emblazoned with Byrd Gang, Killa Cam written on the insole — with lettering reminiscent of the early 2000’s airbrushed clothing craze — and his famous cell phone on the heel.